STRATEGIC MARKETING AT ITS BEST! CONTACT US PUBLISHING AGENCY

“The simplest definition of advertising, and one that will probably meet the test of critical examination is that advertising is selling in print”
–Daniel Starch

MISSION STATEMENT Our mission at Birdie Publishing is to build the bridge of long term business relationships between reputable companies, and desirable clientele. We feel that the golf communities and country clubs we distribute to embody homeowners and consumers of above average incomes, and above average integrity. It is our goal to be able to provide those consumers with hard working, honest, and reputable service providers. Birdie Magazine is the perfect vehicle to bridge that gap. Our readers are engaged in our content on a weekly basis and by default, see our featured vendors as a reliable source for services and products. When the time comes that they need to call on one of our vendors, we want only the best industry leaders to show up at that door. For our clientele, the recommended local vendors, it is our mission to be the vehicle that gets them “behind the gates” of these prosperous and generous communities.

MARKETING AGENCY When you choose to work with Birdie Publishing for your marketing needs you will be working with a full complement of professionals. Our sales representatives will help guide you to the best use of your advertising dollars, our award winning graphic designers will work with you to build an ad that best exemplifies the qualities of your company and our administrative staff will be there every step of the way to provide unparalleled customer service.

We do extensive research and have a thorough understanding of which businesses and services our target demographic utilize most frequently
and we strive to offer our clients the most exposure and the best value for their marketing dollars.

SOME FUN FACTS

Total Market Territories (projects)

Courses Nationwide

Open Projects

4-10 Clubs In Each Project

OUR LATEST ISSUE HOT OFF THE PRESS Here you can browse our latest issue and get an idea of how we have
helped past clients to create their 1 of 3 sizes AD. GET IN TOUCH

The skills utilized by our team have been perfected through years of experience. We believe this gives us an advantage over our competitors to provide the best possible service. The below chart illustrates both the software we use & the frequency of use. OUR SKILLS

TARGET MARKETING & SALES OUR SERVICES Our publications are distributed to thousands of golf courses and country clubs nationwide. This is specialty niche marketing at its most effective. Our target demographic is people living the country club lifestyle.

Research shows this group: - Dine out an average of three times per week.
- Host theme parties twice a year.
- Spare no expense on renovations and decorating their homes.
- Purchase high end accessories, furnishings, and floors.
- Purchase wall and window treatments and high end electronic systems.
- Frequently invest in antiques and artwork.
- Create outdoor living environments.
- Incorporate lush landscaping, swimming pools, spas, and fire pits.
- Build outdoor electronic systems and outdoor kitchens.
- Spend on patios, decks, porches, gazebos, and sunrooms.
- Frequently utilize the services of day spas, hair and nail salons.
- Also estheticians, anti-aging services, and massage and wellness facilities.
- Acupuncture, chiropractors, and cosmetic surgeons are common.
- Utilize the services of realtors, mortgage brokers, and stockbrokers, often.
- Call on insurance agents, financial planners and CPAs more often.
- Spare no expense on their children’s education, recreational activities like camps, music lessons, art lessons, gymnastics, etc.
- The Country Club setting fosters personal and professional relationships and leads to extensive word of mouth referrals.

DIGITAL / GRAPHIC DESIGN DESIGN SERVICES Our graphic design team are consummate professionals who will work using your provided information; ie: logos, brochures, website and other printed or digital materials to create an eye-catching ad that highlights the best qualities of your company.

We can also provide you with: - Award Winning Design
- Digital Design
- Graphic Design
- Branding & Corporate Identities
- Publication Design
- Full Print Design Service
- Web Design
- HTML5, PHP, JAVA & CSS
- Video Production
- Social Media Management
- GMB Management
- PPC Management
- 3D Design
- Animation Design

PRINTED PUBLICATIONS PRINT SERVICES Our magazine is typically 70 to 80 pages, full color, high gloss enamel, printed on 80 weight stock paper. Its features include tour schedules and results for the PGA, LPGA and Champions. It is referred to by the members throughout
the year.


And much more! - Tips from golf pros.
- Articles of regional interest.
- Health Tips
- Food Recipes
- Travel related material.
- Do it yourself.
- Home Improvement
- Outdoor Lifestlyes
- Local Recreation
- International Recreation
- How To's for you do it yourselfers.
- Community News

BENEFITS OF PRINT ADVERTISING In our technology obsessed age, some business people may believe their advertising dollars are better spent on digital marketing. While digital marketing is a valuable component of your advertising budget, print advertising will add to and enhance any existing digital campaigns. Here are some of the top reasons to consider print:

PRINTED PUBLICATIONS

CONTACT US Print publications such as Birdie Magazine that consistently offer readers high-quality, reliable content develop credibility, and advertisers can easily leverage this credibility. Known as the “halo effect,” placing ads in respected print publications leads to the same positive feelings from readers that are associated with the publication itself.

1. LEVERAGED CREDIBILITY: 2. PRINT READERS HAVE BIGGER: The digital age has pretty much killed the human attention span. We surf the web with six different tabs open while someone is instant messaging us, another is texting us, and the TV is on in the background. We are simply not as receptive to all of the digital advertising around us. Print readers don’t typically multi-task while reading a magazine, making them far more receptive to the ads within the publication.
3. UNPLUGGING IS IN: We touched upon the fact that we are tech-obsessed creatures, but we are tech-obsessed creatures who have begun to understand the value of “unplugging” every now and then. When we do unplug from the digital world, we tend to turn to print media as a form of entertainment and engagement.

4. PRINT ADS OFFER MORE: FLEXIBILITY AND OPTIONS. Print ads allow you to target your audience. You can choose exactly which section of a magazine your audience is most likely to read. Print allows you to tailor your campaign to fit your budget by offering quarter-page, half-page and full-page ads. Advertising in print means you will actually work with a human being when buying your ad space as opposed to relying on an online algorithm to decide where your ads should live.

5. PRINT ADS DRIVE ACTION: The Nelson Global Trust reported that 65% of print readers typically take some form of action after viewing an advertisement. The use of QR codes had helped to create a bridge between the print-digital divide. Our graphic team will help you incorporate one in your ad. This allows a viewer of your print ad to go directly to your website, providing perfect synchronicity between the two media.

Successful ad campaigns reach target markets, effectively communicate a message and drive action. By embracing the many advantages of print advertising and adding it to their marketing mix, advertisers can leverage the power of both print and digital to create the most awareness and revenue possible.